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Email Q&A's From The Floor At ECMOD

2006

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked...

Accessibility - are 'trustmarks' the answer?

2006

Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.

Opinion - Search paths to success

2006

By Andrew Hood, Lynchpin Managing Director The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by...

Tips on B2B email newsletter content

2006

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters. Mark has eight years' experience in writing various newsletters and...

London business blogging event – last call

2006

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday. There are about 10 places left, so consider this a last call.

Web searches to kill window-shopping?

2006

Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen. A study by the analyst group...

Witty vs descriptive headlines - what works best?

2006

Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a...

Richard Edelman on PR and blogs

2006

Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.

Michael Grade becomes Ocado chairman

2006

BBC chairman Michael Grade has been recruited to Ocado’s board but the online grocery firm has denied it is gearing up for a stock market flotation, reports The Independent. Starting next month,...

Daily Mail buys SimplySwitch.com

2006

The owners of the Daily Mail have expanded their web presence with the £22m purchase of Simply Energy Limited.

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