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Is ad fraud the 21st century drug trade?

2016

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized...

How Donald Trump is using social media

2016

Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns. Yesterday, Donald Trump became the presumptive Republican nominee. Here's...

US lawmakers seek to protect online reviews

2015

Online reviews can make or break a business, so it's not entirely surprising that some business owners have turned to questionable tactics in an attempt to thwart negative reviews.

A Smörgåsbord of Content Marketing Metrics

2014

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we...

Introducing the Content Marketing Team Matrix

2014

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and...

44 reasons why people don't trust your website

2014

Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy? Last month I spotted this great...

Customer experience issues? I blame legacy systems

2014

It is easy to have grand ideas about how incredible the customer experience could be. These ideas can be quickly brought to ground by legacy IT issues that plague so many enterprises.

Introducing The Periodic Table of Content Marketing

2014

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent...

16 content marketing examples that hit the sweet spot

2014

Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My...

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