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Is ad fraud the 21st century drug trade?

2016

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized...

Five ways to create marketing worth sharing

2013

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers. That’s because Don Draper represents the old school of marketing, said...

Catch up on what you missed over Social Media Week

2013

Over the last week, the Econsultancy team has been jumping from venue to venue, listening in on some great sessions and workshops as part of Social Media Week 2013. As we know our readers are not...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Why YouTube advertising is worth another look

2013

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost. So much has changed on YouTube in...

A love letter to Tate.org.uk

2012

I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice. The aim was to turn you content marketers green by showing you websites for...

How to give your content marketing strategy a makeover

2012

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian. We know that it’s nothing new and that brands, companies and charities have been doing...

Enter a search term such as “mobile analytics” or browse our content using the filters above.