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Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

Social data is the honey badger of personalisation

2013

It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!) Turn that into real-time offers on your...

The search for cultural marketing benefits

2013

Green is a great product marketing term. It’s almost perfect for every context, from those that are concerned about environmental impact, through to activists. In between, there is a cultural...

Why YouTube advertising is worth another look

2013

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost. So much has changed on YouTube in...

The five best free content marketing ebooks from 2012

2012

The ebook is a content marketer's best friend. Not only does it allow you to become a publisher, where you can have your own editorial agenda, it gives you a platform to become a thought leader in...

Six reasons content marketers need to think mobile

2012

The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique...

How to give your content marketing strategy a makeover

2012

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian. We know that it’s nothing new and that brands, companies and charities have been doing...

Six challenges for big data

2012

Big data is about more than Hadoop and a bunch of fancy technology: there are some very real organisational barriers too. It's a bit of a mirage. As soon as you get your head around it, it ceases...

The social media meltdown and how to overcome it

2012

Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But...

Enter a search term such as “mobile analytics” or browse our content using the filters above.