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BBC Earth: seven web content trends to notice

2014

BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site. I've taken a quick shufty through these lovely webpages in an attempt to find exactly what...

A Smörgåsbord of Content Marketing Metrics

2014

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we...

Introducing the Content Marketing Team Matrix

2014

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and...

Eight of the best social campaigns from July 2014

2014

It's been another busy month in the world of social media, with several great new campaigns launched and big developments afoot in Zuckerberg's domain. Alongside trialling a new 'buy' button,...

10 charities with inspirational Twitter header images

2014

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes. It’s also an easy way for supporters to share fundraising initiatives...

Introducing The Periodic Table of Content Marketing

2014

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent...

Which type of blog post is best for ongoing traffic?

2014

Different types of blog post bring different benefits to your website. Through painstaking research into all the blog content of one website, I have been able to identify clear patterns that...

16 content marketing examples that hit the sweet spot

2014

Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My...

Enter a search term such as “mobile analytics” or browse our content using the filters above.