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How to extract meaning from retweets

2011

Everybody loves to be retweeted, unless they’ve completely messed up, but it’s worth noting that retweets aren’t created equally. Speaking from the perspective of a publisher, we love it when our...

New guidelines for brands interacting with children

2011

This week, the 'interactive services' industry took a major step in its efforts at self-regulation. The publication of guidelines on moderating sites for children will have an impact on brands...

A viral campaign is for life, not just for Christmas

2010

Beatbullying’s The Big March campaigning for children’s rights took place this week and was a huge success with 850,000 pledging their support and asking Government for help to protect all children...

17 tips for creating a great website tagline

2010

Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a...

How digital is transforming organisations

2010

New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and...

Site review: British Red Cross relaunch

2010

The British Red Cross website has been relaunched this week, with the aim of simplifying the functionality, making information easier to find, improving accessibility, and providing greater...

Google sets out to prove economic value

2010

Last year, Google generated $54 billion of economic activity for American businesses, website publishers and non–profits. That's according to a study released today by the search giant, which has...

Breathe new life into email marketing

2010

Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on...

Usability or interaction design: who does what

2010

I was recently asked about the apparent confusion in the digital design community about who does what. I mainly talk about usability and user experience as I believe these best encapsulate what...

Geomarketing: Ten Foursquare marketing campaigns

2010

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the...

ASPCA's Debbie Swider on performance advertising

2010

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit's senior e-marketing manager, would...

Tips for planning multi-language websites

2010

Having a global channel literally at our fingertips obviously does not mean that our message is being understood globally. Whilst some organisations have made much progress in resolving the issues...

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