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Customer service across social media

2010

Social media provides an ideal place for the irate consumer to let off steam. But with brands increasingly monitoring social media channels, it can feel impossible to have a moan without someone...

Unscrupulous marketers target Haiti on Twitter

2010

The devastation in Haiti has brought people from all over the world together online in what can only be described as an impressive display of generosity. Not surprisingly, Twitter is playing a big...

Hiring a web designer is like getting married

2010

Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it? However, the longer I have worked as a web designer the more I have come to believe this statement is...

[please enter subject line]

2009

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line. Whatever software you use...

The workaround: technology strikes back

2009

People have been finding workarounds for poorly designed systems for many years. Although both the technology and the workarounds have become more sophisticated, the problem, and its solution,...

Take five seconds to test your call to action and USP

2009

You may be focused on improving the conversion rate for your website, or simply wanting to ensure that your visitors can quickly get an idea of what you do and offer. Whatever your goals, having...

Why you need to create video for the web

2009

Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the...

Thinking outside the box and other bad advice

2009

Earlier this month I opened CREATE 2009, a forum for academics and practitioners to share creative and innovative ideas for human computer interaction (HCI). The conference's theme was ‘Creative...

Facebook Fan Box and what it means for brands

2009

Facebook has just launched Fan Box, a new widget. This is great news for brands wanting to grow a Facebook fan page. But it's probably going to drive traffic in the wrong direction for most brands.

300+ helpful tips on using social media

2009

We have more than 600 articles on social media on the blog from the last few years, providing advice on brands using social media, mistakes to avoid, and best practices to follow. I've gathered...

Q&A: Craig Newmark, Founder of craigslist

2009

In 1995, Craig Newmark started an email distribution list for events in the San Francisco Bay Area. It moved to the web in 1996. Today, the non-profit company's classifieds community - craigslist,...

Enter a search term such as “mobile analytics” or browse our content using the filters above.