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The beginning, middle and end of brand storytelling

2009

Storytelling is being hailed as the new big idea, but it's not that new. What makes a good story in this viral, user-generated, post advertising world has always made a good story. From papyrus...

Brands seek order in media chaos

2009

No secret that performance-based advertising is dominating internet marketing. But brands are still trying to find the right mix for all those performance options, email, and a rapidly declining...

10 ways to measure social media success

2009

There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine...

List of UK charities on Twitter

2009

After publishing an interview with Dog's Trust about its use of Twitter for raising awareness and fundraising, I've had quite a few contacts from charities and representatives who also use Twitter....

Should more charities be making use of Twitter?

2009

A Twitter account is free to set up, and keeping it updated doesn't need to take too much time and effort, so some charities are now making to use the site for fundraising and increasing awareness...

Good Copy, Bad Copy

2008

It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital...

Enter a search term such as “mobile analytics” or browse our content using the filters above.