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US lawmakers seek to protect online reviews

2015

Online reviews can make or break a business, so it's not entirely surprising that some business owners have turned to questionable tactics in an attempt to thwart negative reviews.

A surprising possible future for identity online?

2014

“On the internet, nobody knows you’re a dog.” This adage began as a cartoon caption by Peter Steiner and was published by The New Yorker in July 1993. It became extremely popular. Indeed it has...

How the GOV.uk team future-proofed its web strategy

2014

Along with many others, we've been full of praise for the Government Digital Services at Econsultancy. This is why we have two speakers from GDS at next week's Festival of Marketing. Creative...

18 companies with brilliant digital strategies

2014

It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned. So I'm simply going to round up some...

BBC Earth: seven web content trends to notice

2014

BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site. I've taken a quick shufty through these lovely webpages in an attempt to find exactly what...

10 of my favourite homepage designs

2014

A simple headline, premise and article; here are my favourite homepages of the moment. Of course, there are more than ten websites on the internet, so feel free to disagree with me. And for...

A Smörgåsbord of Content Marketing Metrics

2014

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we...

10 great internet marketing stats from this week

2014

A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters. Get stuck in, but don't forget to...

Enter a search term such as “mobile analytics” or browse our content using the filters above.