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Introducing the Content Marketing Team Matrix

2014

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and...

10 insightful GOV.UK blog posts on service design

2014

So, we've been talking about Government Digital Services (GDS) and GOV.UK quite a lot on the Econsultancy blog. This is for two reasons. One: it's great (in the middle of open, agile...

GOV.UK fixes Reddit user's bug in just a day

2014

We and many others have made our love for Government Digital Services (GDS) quite clear. From its UX, to its style guide, to its place in changing the perception of the web. However, I thought...

Eight of the best social campaigns from July 2014

2014

It's been another busy month in the world of social media, with several great new campaigns launched and big developments afoot in Zuckerberg's domain. Alongside trialling a new 'buy' button,...

Social media in an election year: what can we expect?

2014

Politics and social media go hand in hand. There's even a social network with political consciousness an implicit demand of its users (Volkalize). Social media is mature enough now that in America...

Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

10 charities with inspirational Twitter header images

2014

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes. It’s also an easy way for supporters to share fundraising initiatives...

How does NATO use social media?

2014

We’ve all been laughing at President Cheese and its 45 day tweet-authorisation debacle (see HuffPo's explanation). But if we’re honest, social media still has the power to unnerve many...

44 reasons why people don't trust your website

2014

Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy? Last month I spotted this great...

Customer experience issues? I blame legacy systems

2014

It is easy to have grand ideas about how incredible the customer experience could be. These ideas can be quickly brought to ground by legacy IT issues that plague so many enterprises.

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