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Three common pitfalls in programmatic buying

January 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

Pfizer lures consumers to text with Viagra discounts

January 2017

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in...

The week's news in digital (in five minutes)

2016

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics. As usual, here's your five minute roundup. Nom nom.

Seven big challenges facing healthcare marketers

2016

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare...

Five bad habits that digital marketers should avoid

2015

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology. Within the art comes a lot of human decision-making fueled by data, intuition, or...

How should marketers address wearable concerns?

2015

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone. But...

Enter a search term such as “mobile analytics” or browse our content using the filters above.