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Big B2B content marketing: Maersk, Siemens and GE

2014

Shipping and engineering are inherently cool. I thought I'd take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

Eight things user-centred design can teach business

2014

User-centred design (UCD) is widely regarded as the best way to design a great user experience (UX), with most UX professionals following the international standard ISO 9241 part 210. As project...

The rise of the ‘big data’ driven CMO 


2012

After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove...

Six reasons content marketers need to think mobile

2012

The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique...

Enter a search term such as “mobile analytics” or browse our content using the filters above.