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Six fascinating ways Google is innovating in healthcare

May 2017

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year. I've rounded up six of the most...

Seven big challenges facing healthcare marketers

2016

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare...

Is the healthcare industry prepared for wearables?

2015

Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity. In an...

Improving healthcare through social media tracking

2015

In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change. You can read the results here. But what about practical...

The real reason your marketing costs are increasing

2014

If you ask anyone in the industry what the biggest trends and challenges of the last 12 months have been you will receive a range of answers. Chances are the answer will involve ‘not provided’ and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.