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Closing comments: is it ever a good idea?

2012

Is it ever OK to close comments on a blog, Facebook page or online news article? It’s a question we often hear, particularly from companies who’ve found, for a variety of reasons, that their...

Durex launches first affiliate programme

2011

Durex is launching its first affiliate programme, aiming to support sexual education while providing information about its products. This coincides with a major brand push instore, as well as a...

DIY usability assessments for expert users

2011

I firmly believe that observing real users doing real tasks is the 'gold standard' for usability testing, particularly when the designers observe it themselves and see the problems only real users...

Maintaining momentum in B2B marketing

2011

A planning vacuum means most B2B marketing progresses in fits and starts. Inertia kills momentum. Ask a consumer marketer for a look at their marketing plan and you're likely to get anything from...

Content analytics for marketers

2011

As marketers, we are becoming increasingly data-focused. It is likely that the next generation of CMOs will not just be creatives, but also data scientists standing in the control room of their...

B2B marketers: the revenue cat is out of the bag

2011

There's been a sea-change in B2B marketing and it's all about our relationship to revenue. Here's why it's a good thing, why it's an inevitable thing and what you B2B marketers can do about it.

B2B Test: LinkedIn DirectAds

2010

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...

How digital is transforming organisations

2010

New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and...

Is online lead generation right for your brand?

2010

An increasing number of brands are starting to take Online Lead Generation (OLG) seriously and making it a central part of their online customer acquisition strategy and it’s not hard to see why....

Breathe new life into email marketing

2010

Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on...

Usability or interaction design: who does what

2010

I was recently asked about the apparent confusion in the digital design community about who does what. I mainly talk about usability and user experience as I believe these best encapsulate what...

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