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The beginning, middle and end of brand storytelling

2009

Storytelling is being hailed as the new big idea, but it's not that new. What makes a good story in this viral, user-generated, post advertising world has always made a good story. From papyrus...

Should brands ignore social media criticism?

2009

Social media has given brands a new medium in which consumers can be engaged. Most agree: there's something really important about this, even if we disagree on just what that is. At the same time,...

New projections show lower internet ad spend

2009

The online ad business was worse than thought last year, and it will be worse than projected this year. Brighter days will have to wait until 2010, according to recent data updates. The first...

Online ads: it's a buyer's market

2009

The global recession that has hammered stock markets around the globe continues on. Some people are even seriously referring to the 'D' word. This hasn't been good news for businesses relying on...

10 differences between UK and US affiliate marketing

2009

A month after our UK affiliate census went live, we’ve just published our first US Affiliate Census, produced in association with MediaTrust. I thought it was worth outlining some of the key...

Turn your catalogue into weather-based targeted ads

2009

All those creative assets gathering virtual dust in your catalogue, database, or inventory system? Tag them snowy, cloudy, sunny or rainy and turn them into dynamically-generated, weather-targeted...

Good Copy, Bad Copy

2008

It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital...

Web 2.0 tries to hide from reality

2008

ReadWriteWeb's Sarah Perez believes that "today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current." In her post entitled...

How to be PDQ on your PDA – Adaptex goes live

2006

This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA...

Tips on B2B email newsletter content

2006

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters. Mark has eight years' experience in writing various newsletters and...

London business blogging event – last call

2006

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday. There are about 10 places left, so consider this a last call.

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