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Six fascinating ways Google is innovating in healthcare

May 2017

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year. I've rounded up six of the most...

The new marketing landscape in Pharma

March 2017

Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.

10 examples of the Internet of Things in healthcare

March 2017

The next decade may well see a revolution in treatment and diagnosis of disease, as the Internet of Things (IoT) is brought to bear on medicine. Here are 10 examples of IoT in healthcare.

Three common pitfalls in programmatic buying

January 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

Pfizer lures consumers to text with Viagra discounts

January 2017

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in...

Novartis launches a social network for heart failure

2016

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads...

Enter a search term such as “mobile analytics” or browse our content using the filters above.