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Content is dead. Long live the conversation.

2015

Does content marketing need to evolve so it doesn’t go the way of the humble pager? We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important...

Amazon and the age of personalised marketing

2015

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another. The one that immediately comes to mind...

Five ways to use psychological pricing

2014

Psychological pricing is a strategy that retailers can take advantage of, whether they operate online, offline, or in multiple channels. When retailers tap into these pricing tactics, they are...

Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

The importance of responsive design for B2B companies

2014

Out of the entire FTSE 100, only two companies use responsive design. One of these is a Chilean mining company (Antofagasta), the other a UK based commercial property company (Land Securities...

Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

Eight things user-centred design can teach business

2014

User-centred design (UCD) is widely regarded as the best way to design a great user experience (UX), with most UX professionals following the international standard ISO 9241 part 210. As project...

Could you be replaced by a robot?

2013

Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department. We need to decide if this is a good thing, and this post considers...

Enter a search term such as “mobile analytics” or browse our content using the filters above.