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10 creative digital marketing campaigns from Lowe's

2016

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden. After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and...

Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

Need for speed: how to optimise website performance

2015

Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds. However, average page weights are still on the rise. As marketers,...

How Black Friday stole Christmas

2015

As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual. But will the customer accept Black Friday as an excuse for poor website performance in...

Amazon and the age of personalised marketing

2015

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another. The one that immediately comes to mind...

Online price personalisation: should we be worried?

2014

With fears about price personalisation growing in recent times, even Harry Enfield’s creations, Stan and Pam Herbert, may think twice about showing off their wealth! Personalisation is something...

Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

Why 2014 is crunch time for video content marketing

2014

Last year was a remarkable one for content marketing. Come the start of this year, 93% of B2B marketers were using content marketing as part of their overall marketing strategy, and achieving some...

21 examples of user experience innovation in ecommerce

2014

I’ve been keeping a close eye on innovation in the ecommerce sector for more than a decade now, and it seems to me that we're living in exciting times. We have hit some kind of purple patch. Why...

Enter a search term such as “mobile analytics” or browse our content using the filters above.