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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Why did Amazon's online video shopping channel fail?

June 2017

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century. But little more than a year later,...

Amazon tries its hand at influencer affiliate marketing

April 2017

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a...

Is the VR craze mostly hype?

February 2017

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and...

Amazon could become an ad tech force in 2017

2016

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. But 2017 could see the online retail giant...

Enter a search term such as “mobile analytics” or browse our content using the filters above.