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Who should own customer reviews in your organisation?

June 2017

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on...

How Jo Loves creates a memorable retail experience

June 2017

It’s not easy to make a comeback. Jo Malone - who sold her business to Estée Lauder in 1999 and stepped down as creative director in 2006 - knows this more than anyone. However, with Jo Loves, a...

10 rules for getting email unsubscribes right

June 2017

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault. The penalties for making it hard to unsubscribe...

Low cost IoT will redefine the consumer purchase path

June 2017

We're on the edge of a new wave of connectivity. One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they...

How shopping malls are enticing consumers offline

June 2017

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers. As you might expect from the group (which included people from...

A day in the life of... Product Director at Klarna

June 2017

Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services. We caught up with Product Director Mat Perkins to find out...

Enter a search term such as “mobile analytics” or browse our content using the filters above.