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Digital Transformation in the Retail Sector

2016

In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report...

Fashion Ecommerce and Content Marketing

2014

This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the...

Skills of the Modern Marketer

2014

The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong...

Selling Online: a How-to Guide for Small Businesses

2013

Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor...

Conversion Maximization - The Essential Workflow

2012

Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers...

How the Internet Can Save the High Street

2012

Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi,...

Delivering Successful E-commerce Projects

2009

E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on...

Online Retail: Checkout Special

2007

Information and advice surrounding online checkouts, including Design Patterns, Recommendations and References.

Web Design Best Practice Guide

2007

Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with...

Online Retail User Experience Benchmarks 2006

2006

E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer...

Web Accessibility Guide

2004

Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key...

Enter a search term such as “mobile analytics” or browse our content using the filters above.