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Digital in Vietnam: Is politics hindering progress?

March 2017

With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Does app data suggest we are nearing peak social?

2016

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and...

Google reveals cross-device conversion stats

2015

In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device. The challenge for marketers is in...

Mobilegeddon one month on: five rules of thumb

2015

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site. One month on, what's actually changed?

Enter a search term such as “mobile analytics” or browse our content using the filters above.