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Google to start warning sites about bad ad experiences

August 2017

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. This March, based on research...

Channel 4 on the future of TV, personalisation & GDPR

June 2017

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation. It's an incredibly exciting time to be working in TV, and Rose gave me some...

Low cost IoT will redefine the consumer purchase path

June 2017

We're on the edge of a new wave of connectivity. One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they...

Why brands should be bothered about (voice)bots

April 2017

Let me start off with a disclaimer. I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and...

Why 'systems and empathy' is the future for agencies

March 2017

Econsultancy, in association with the IPA, has just released a report on the future of agencies. There are many trends addressed in the report, including strategic shifts in advertising, flexible...

10 of the best digital agency websites

March 2017

Agencies – too busy working on other people's digital products to actually sort out their own websites. However, there are plenty of good agency sites out there. And I've selected 10 of them.

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