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Why most of today’s DMPs are broken

October 2017

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart...

Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Channel 4 on the future of TV, personalisation & GDPR

June 2017

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation. It's an incredibly exciting time to be working in TV, and Rose gave me some...

Five tips to maximize your mailing list signups

April 2017

An email list can easily become one of a business' most valued assets, but many companies fail to maximize their mailing list signups. Here are five ways companies can ensure they're driving as...

Enter a search term such as “mobile analytics” or browse our content using the filters above.