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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Why did Amazon's online video shopping channel fail?

June 2017

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century. But little more than a year later,...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Amazon could become an ad tech force in 2017

2016

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. But 2017 could see the online retail giant...

Enter a search term such as “mobile analytics” or browse our content using the filters above.