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Google to start warning sites about bad ad experiences

August 2017

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. This March, based on research...

How much waste is in the digital ad market?

August 2017

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to...

Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Channel 4 on the future of TV, personalisation & GDPR

June 2017

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation. It's an incredibly exciting time to be working in TV, and Rose gave me some...

Enter a search term such as “mobile analytics” or browse our content using the filters above.