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Skills of the Modern Marketer

2014

The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong...

Conversion Maximization - The Essential Workflow

2012

Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers...

How the Internet Can Save the High Street

2012

Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi,...

Many Voices, One Message (Online Communications)

2011

Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around...

Enter a search term such as “mobile analytics” or browse our content using the filters above.