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How will Snapchat's redesign affect branded content?

November 2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Digital publishers fall back to earth

November 2017

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m. That's a small fraction...

Why most of today’s DMPs are broken

October 2017

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart...

Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Enter a search term such as “mobile analytics” or browse our content using the filters above.