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Does Airbnb stand a chance in China?

April 2017

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country. Reaction to the new name has been...

Google reveals cross-device conversion stats

2015

In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device. The challenge for marketers is in...

How to make a controversial infographic: case study

2014

Creating and promoting an infographic, it’s a tried-and-tested technique that’s planned for all sorts of reasons. But successfully getting visual content out there, online, can be more...

The Offline / Online Marketing Landscape

2014

If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in. With that in mind, I have created yet another...

A Smörgåsbord of Content Marketing Metrics

2014

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we...

Introducing the Content Marketing Team Matrix

2014

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and...

10 digital marketing stats we've digested this week

2014

The stats we've got this week range from the sublime to the ridiculous. From Twitter mentions of abbreviated phrases (FML, LMAO etc.) to declining retail spend in food. In there, too, is some...

14 motion design trends for web and mobile interfaces

2014

Simplicity is the key to great design. Anything that complicates or irritates should be immediately jettisoned, in favour of a cleaner approach, and functionality should always come before beauty....

Enter a search term such as “mobile analytics” or browse our content using the filters above.