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Three common pitfalls in programmatic buying

January 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

10 examples of great Airbnb marketing creative

2016

Airbnb is a master of branding and tempting UX. I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

The week's news in digital (in five minutes)

2016

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics. As usual, here's your five minute roundup. Nom nom.

Euro 2016 digital campaigns: So far, so uninspiring

2016

Another tiring maelstrom of tournament advertising is upon us. Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers...

Enter a search term such as “mobile analytics” or browse our content using the filters above.