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Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

Why this is an extraordinary time to lead marketing

2014

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas...

Eight things user-centred design can teach business

2014

User-centred design (UCD) is widely regarded as the best way to design a great user experience (UX), with most UX professionals following the international standard ISO 9241 part 210. As project...

Could you be replaced by a robot?

2013

Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department. We need to decide if this is a good thing, and this post considers...

The segmentation conundrum

2013

When it comes to ecommerce engagement, a brand’s ability to connect with customers meaningfully is only as good as its segmentation strategy. Consider an online apparel shop that wants to...

Making digital and traditional marketing work together

2013

Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital...

Social data is the honey badger of personalisation

2013

It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!) Turn that into real-time offers on your...

Enter a search term such as “mobile analytics” or browse our content using the filters above.