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How to use emoji to boost hotel marketing

July 2017

Emoji seems to be the digital language de jour. If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth...

Starbucks shows perils of loyalty program changes

2016

Although they aren't guaranteed to drive loyalty, loyalty programs have become a staple for many companies. But as the largest coffee chain in the US is learning, loyalty programs can be a source...

Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

How the RFU manages CRM & personalised messaging

2015

Creating personalised messages for rugby fans is difficult. Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches,...

Enter a search term such as “mobile analytics” or browse our content using the filters above.