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Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

Can Emojis in page titles increase Google CTRs?

2015

Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking. In an apparent effort to...

Google reveals impact of store visits on conversions

2015

Last year, Google added store visits to its Estimated Total Conversions feature. At the time, Google noted that "roughly 95% of retail sales take place in physical stores," making the ability to...

Enter a search term such as “mobile analytics” or browse our content using the filters above.