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How to use emoji to boost hotel marketing

July 2017

Emoji seems to be the digital language de jour. If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth...

Does Airbnb stand a chance in China?

April 2017

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country. Reaction to the new name has been...

Ethical CRO: The end of dark patterns

March 2017

Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest. Some techniques, such as the ‘sneak...

Enter a search term such as “mobile analytics” or browse our content using the filters above.