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Boo.com comes back from the dead

2007

Infamous fashion brand Boo.com has made a return to the web today, but this time as a vertical search engine and social networking site focusing on travel. The domain – which has already seen...

Airline launches women-only site

2007

In a move designed to woo more female flyers, American Airlines has launched a new website section for women only. Women Travelers Connected offers tips on safety, information from fellow...

Reasons why customers don't book travel online

2007

Despite the amount of deals on offer, and the convenience of booking holidays online, many US internet users still prefer to book their travel over the phone, with perceived security problems the...

Interview with TripAdvisor's European MD

2007

TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community. We sat down with Marc Charron,...

US shoppers happier in online stores

2007

Customer satisfaction with e-commerce sites improved for the second year in a row, according to the American Customer Satisfaction Index (ACSI) released by the University of Michigan. Online...

Tripadvisor to syndicate content to travel sites

2007

Tripadvisor has confirmed it is planning to syndicate content to other websites in a bid to expand its already massive online community. The site, which houses over 5m reviews of destinations and...

MyTravel merges with Thomas Cook

2007

Thomas Cook has bought package holiday firm MyTravel, creating the second largest package holiday firm in Europe, with combined annual revenues of £8bn. The travel group, which will be based in...

Fake product reviewers to face court?

2007

Posting phoney reviews on sites such as Amazon and Tripadvisor could soon land you in court, according to this article in The Times over the weekend. The paper says firms could be ‘named and...

2007: The Year of the Customer?

2007

A number of reports have declared that 2007 is ‘the year of the customer’. For many it is because every year is the year of the customer. For others, it is because they are jumping on the latest...

Offline holiday shoppers paying over the odds

2007

A new study from Holiday Which? has found that people who book their holidays through a high street travel agent are paying over the odds when compared to the deals available online. The group...

Science is key to email marketing success

2006

In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts. They achieved this by...

Travel site nets £5.7m from VCs

2006

Fast growing social travel site WAYN has raised £5.7m in a funding round led by Esprit Capital Partners. The move has also seen co-founder of Lastminute.com Brent Hoberman, one of the investors,...

Winning the Bidding War on Google Adwords

2006

You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of...

Email Q&A's From The Floor At ECMOD

2006

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked...

Accessibility - are 'trustmarks' the answer?

2006

Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.

Enter a search term such as “mobile analytics” or browse our content using the filters above.