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Skills of the Modern Marketer

2014

The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong...

Conversion Maximization - The Essential Workflow

2012

Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers...

Many Voices, One Message (Online Communications)

2011

Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around...

Delivering Successful E-commerce Projects

2009

E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on...

Travel Website Benchmarks 2007

2007

This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice.

Web Design Best Practice Guide

2007

Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with...

Online Retail User Experience Benchmarks 2006

2006

E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer...

Web Accessibility Guide

2004

Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key...

Enter a search term such as “mobile analytics” or browse our content using the filters above.