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Three keys to digital advertising success in 2017

January 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

Programmatic in China: Seven things to know

2016

It goes without saying that the Chinese display advertising market is huge and evolving quickly. With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Seven ways to supercharge your data-driven marketing

2016

To many, marketing now is all about data. In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this...

The best APAC digital marketing stats from June 2016

2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC. Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration...

Does app data suggest we are nearing peak social?

2016

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and...

Digital marketing in Asia: Spotlight on Malaysia

2016

For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge. There are local languages, media platforms, and cultures to consider and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.