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Google to start warning sites about bad ad experiences

August 2017

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. This March, based on research...

Google Contributor: What you need to know

June 2017

With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers. Recognizing that ad blockers are here to stay, Google is...

Forget the headlines, ad tech’s best days lie ahead

May 2017

With recent, damaging claims that certain programmatic ads have had a role in unexpectedly helping to promote hate speech, and even worse, to fund terrorism, ad tech’s reputation has taken a real...

Digital advertising is totally out of control

April 2017

In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque. Now, at a time when consumers are...

Enter a search term such as “mobile analytics” or browse our content using the filters above.