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How brands celebrated International Women’s Day 2016

2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet. Social media was abuzz with...

Five ways to create marketing worth sharing

2013

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers. That’s because Don Draper represents the old school of marketing, said...

Catch up on what you missed over Social Media Week

2013

Over the last week, the Econsultancy team has been jumping from venue to venue, listening in on some great sessions and workshops as part of Social Media Week 2013. As we know our readers are not...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Why YouTube advertising is worth another look

2013

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost. So much has changed on YouTube in...

Enter a search term such as “mobile analytics” or browse our content using the filters above.