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Should advertisers be more picky with programmatic?

February 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they...

Quicken Loans shows the perils of Super Bowl ads

2016

Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50. With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the...

Affiliate marketing’s cross-device challenge

2015

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance. Cross...

Five bad habits that digital marketers should avoid

2015

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology. Within the art comes a lot of human decision-making fueled by data, intuition, or...

Enter a search term such as “mobile analytics” or browse our content using the filters above.