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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Reddit turmoil creates complications for marketers

2015

Reddit bills itself as the "front page of the Internet" and with nearly 170m unique visitors each month, it has become an increasingly attractive target for marketers. But can marketers look past...

How to win at driving app downloads

2013

According to Juniper Research’s latest report, they forecast that over 160bn apps will be downloaded globally onto smartphones and tablets in 2017. Although the UK is the most expensive country in...

Is making a successful game an art or a science?

2013

The makers of Candy Crush Saga and Puzzle & Dragons seem to have a winning formula that should be attractive to brands looking for a guarantee of success with games. But is the creation of a...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.