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How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Five great examples of B2B content marketing

2012

Content marketing is more than the latest buzz word. Done brilliantly it can be a powerful and versatile tool that will engage, educate, influence and importantly win you new business. With...

Consumers don't trust paid media: report

2012

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for...

The rise of the reverse affiliate

2011

Affiliate marketing is one of the stalwarts in the digital marketing landscape. It seems to benefit from change as much as it benefits from a lack of change. For example, over the years CPM...

Enter a search term such as “mobile analytics” or browse our content using the filters above.