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Privacy and personalization: a marketer's Catch-22

2014

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or...

Why empathy is a crucial skill for web designers

2013

The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding. If you spend...

Three steps to mobile marketing mastery

2013

Mobile marketing involves much more than big budgets and a mobile-optimised website. In particular, as social and location intelligence technologies mature, integrating marketing data from these...

Five ways to create marketing worth sharing

2013

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers. That’s because Don Draper represents the old school of marketing, said...

Making digital and traditional marketing work together

2013

Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Super Bowl ads 2013: Touchdowns & let downs

2013

It’s that time of year again. A time where teams come together, exhibiting strategy, tactics, and know-how to attempt to rank above others. A time where lots of careful planning and execution boils...

Small businesses are not impressed by Twitter: survey

2013

Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences. One...

Enter a search term such as “mobile analytics” or browse our content using the filters above.