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Is Amazon's ad business the new slotting fee?

October 2017

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game. Where will Amazon be in one year, five years, ten years?

Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Why did Amazon's online video shopping channel fail?

June 2017

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century. But little more than a year later,...

Amazon tries its hand at influencer affiliate marketing

April 2017

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a...

Enter a search term such as “mobile analytics” or browse our content using the filters above.