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Google redefines ROI, misleads marketers

2007

Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business...

10 great ways to explain Affiliate Marketing

2007

I've been pondering lately how it is that Affiliate Marketing, which helped to generate more than £2 billion in UK e-commerce revenues last year, has scarcely ever got a mention in the national...

Google - friend or foe to affiliates?

2007

One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'. A third of...

Affiliate Census - Lessons for Merchants

2007

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the...

uSuggest launches shopping comparison site

2007

uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site. Users can tag and recommend products on the...

Blowing away the CPA myth

2007

As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing...

Ten Christmas tips for affiliates

2006

Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period. The tips, published on Collins' blog, come from Performics and the e-tailing...

Flickr launches new camera finder

2006

Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site. Flickr is using the data from photos...

Calling all UK affiliates ...

2006

Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector. Does the...

E-consultancy market briefings available for free

2006

We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month. The report is...

Will Yahoo mash-ups save us from Hotmail?

2006

Yahoo’s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?

Cookie deletion discrepancies take the biscuit

2006

Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and...

Microsoft inks ad deal with Facebook

2006

After losing out to Google in the race to sign up Myspace as an advertising client, Microsoft has landed a deal with the US' second largest social networking site Facebook.

Webwag enters customisable start page tussle

2006

Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.

Enter a search term such as “mobile analytics” or browse our content using the filters above.