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Cookie deletion discrepancies take the biscuit

2006

Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and...

Microsoft inks ad deal with Facebook

2006

After losing out to Google in the race to sign up Myspace as an advertising client, Microsoft has landed a deal with the US' second largest social networking site Facebook.

Webwag enters customisable start page tussle

2006

Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.

AOL admits ‘screw up’ over user privacy

2006

AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web. The internet giant has come under fire in the past week after its research division made...

Search engines to form anti-click fraud alliance

2006

Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press ...

Google launches Cost-Per-Action adverts

2006

In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is...

Google Base replaces Froogle for product feeds

2006

Retailers are being asked to submit products directly into Google Base, rather than using the now-defunct Froogle Merchant Center. The move reflects Google's attempts to make Base a central...

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