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Intriguing brand partnerships: From Tinder to Star Wars

October 2017

I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix. This got me thinking about the positive aspects of a co-branding...

Is Amazon's ad business the new slotting fee?

October 2017

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game. Where will Amazon be in one year, five years, ten years?

Enter a search term such as “mobile analytics” or browse our content using the filters above.