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Is Amazon's ad business the new slotting fee?

October 2017

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game. Where will Amazon be in one year, five years, ten years?

A day in the life of... trading director at a DSP

October 2017

Ever wondered what it might be like to work for an adtech platform such as a DSP? Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let's...

A day in the life of... product director at Media iQ

October 2017

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns. Goulding gives us...

The single best way to improve your online advertising

October 2017

One of the most popular topics at Econsultancy events is online advertising. Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on...

A beginner's guide to Facebook Custom Audiences

October 2017

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses. But for many marketers, Facebook's...

A day in the life of... general manager at MaxPoint

October 2017

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature. In their own words, MaxPoint is "a marketing technology company that generates...

Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Enter a search term such as “mobile analytics” or browse our content using the filters above.