{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

RECOMMENDED {{ searchResult.published_at }}

Loading ...

{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

This service is currently undergoing maintenance.
Please try again later.

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

The Japan Digital Report

2016

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and...

The Future of Celebrity Marketing

2016

The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting....

The CMO's Guide to Programmatic

2016

As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the...

Media Budgets Index

2016

Designed to examine the relationship between where marketers are spending their money and where consumers are spending their time, the Media Budgets Index is a global study of advertising trends...

The Role of CRM in Data-Driven Marketing

2016

The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing....

Marketing Budgets 2016

2016

The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which...

People-Based Advertising in North America

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter,...

The China Digital Report

2016

This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

People-Based Advertising in Australia

2016

The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter,...

The Rise of Influencers

2016

The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands...

Leveraging Customer Behaviours for Optimal Engagement

2015

Behavioural marketing strategies, tactics, channels and tools are fairly well-established and understood. Yet they don't seem to have been as widely adopted as you might expect. The purpose of this...

Cross-Channel Marketing Report 2015

2015

The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels,...

Programmatic Branding

2015

The Programmatic Branding report, produced in partnership with Quantcast, looks at the extent to which brands are embracing programmatic advertising technology to drive upper-funnel consumer...

Enter a search term such as “mobile analytics” or browse our content using the filters above.