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10 must-have B2B marketing tools

November 2017

Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask.

Five steps to successful B2B influencer marketing

August 2017

Influencer marketing is hardly something new. From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael...

How to score more leads with the B2B messaging equation

August 2017

Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver...

State of B2B Marketing Automation

August 2017

The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to...

B2B Digital Trends 2016 - 2017

2016

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest...

Digital transformation in a B2B giant: JP Morgan & GE

2016

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts. But as the digital expectations of consumers have infiltrated the professional...

Masterclass in Lead Generation - Singapore

October 19 2017

B2B (Business-to-business) brands are increasingly turning to digital marketing tactics to generate leads, build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing...

Enter a search term such as “mobile analytics” or browse our content using the filters above.